Behavior Change Communication

AMAN (Awareness Movement for an Alert Nation) was a comprehensive public awareness campaign aimed at familiarizing the Pakistani people with the concept of IEDs and how to report them, thus combating ....

AMAN

AMAN (Awareness Movement for an Alert Nation) was a comprehensive public awareness campaign aimed at familiarizing the Pakistani people with the concept of IEDs and how to report them, thus combating terrorism. Over the past 13 years, terrorists have attacked Pakistanis in their schools, in their mosques, in their marketplaces and places of business to name a few. They have proven time and again that there is no ideology governing their actions other than intolerance and indiscriminate violence. The AMAN campaign highlights the use of IEDs (Improvised Explosive Devices) by terrorists for carrying out bomb attacks and it informs Pakistani citizens on how to recognize, detect and alert authorities to potential threats. In Urdu, the word “AMAN” connotes peace and security. AMAN depicts a future where all Pakistanis can freely work, study, and worship without fear of violent reprisals by miscreants and militants. The campaign was initially launched in October 2011 and wrapped up in 2013. It made use of mass media including print, electronic and social, along with interactive activities to raise awareness about the IEDs in terrorist activities across Pakistan. The AMAN campaign targets all segments of society with an outreach aimed at nearly all regions of the country. A special focus was given to troubled regions such as FATA, KPK, Baluchistan and South Punjab.

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