About Us

Communications Research Strategies is highly specialized organization with skill-set and intellectual capital including interventions such as engagement, outreach, advocacy, mobilization, behavioral change and policy shifts.

Over 1.4 decades of accomplishments on the ground; CRS has secured and successfully delivered instrumental campaigns in some of most critical conditions for humanitarian as well as development aid projects. CRS is also known for excellence in unconventional and novel media interventions. Public relations, attitudinal shifts, opinion shifts and policy change are some of CRS’s areas of stronghold.

Headquartered in Islamabad, Communications Research Strategies has a decade and a half of success stories that prove our tried and tested methodologies. From event management to strategic communications, CRS has a wide array of finely-tuned skills that can aptly meet any challenge. CRS is also known for its approach in unconventional and novel media interventions. Public relations, attitudinal shifts and policy change are some of our areas of strength. CRS is headquartered in Islamabad with its branches arching out at Lahore, Karachi and Peshawar, employing a carefully selected pool of specialists, 22 strong.

With research, analysis and strategies at the heart of all our operations we diverge into specialized line of service. CRS is perhaps the only service provider in its discipline to own and operate fully equipped radio and TV production facilities. This unique combination of strategy and execution under one roof gives us a distinct edge to deliver highly customized services while generating captivating content for our audiences.

We provide turnkey solutions. From conceptualizing an embryonic concept, to designing an innovative campaign and executing all on-ground activities, CRS is a one-stop shop for your strategic communications needs. Be it image building, awareness creation for a behavioral change, crisis communication or a strategic media campaign targeted to achieve long term goals, CRS has the experience, expertise and capacity to employ every media tool to achieve effective, efficient results.


Our Team

Aniq Zafar, Chief Executive Officer

Aniq Zafar comes from a background in journalism as a correspondent for Pakistan Times from 1993-95. In 1996 he started Communications Research Strategies. Mr. Aniq is a graduate of the Quaid-i-Azam University, Islamabad from the 1988-1990 class. He has been now in the communication consulting business for nearly two decades.

Aniq oversees the strategic direction of the company, and leverages his considerable experience in media to drive the tactical, solution-oriented philosophy that resides at the core of CRS. Be it government relations or policy shifts, Aniq is instrumental in getting unprecedented results that exceed expectations, and defy convention. 

Khawar Azhar, Chief Operating Officer

Khawar Azhar is a veteran advertising and marketing professional with over 20 years of strategic communications experience. He excels at designing and executing advocacy, issue management and marketing campaigns and with a range of public and private sector organizations, developing strategically-targeted multi-media entertainment-education products, and social mobilization campaigns.

Starting his career as a journalist in 1991, and after extensive experience with Pakistan Telecommunication Company Limited (PTCL) as General Manager Corporate Communication, and Director Marketing at Pakistan Television Corporation, Mr. Azhar took over th e charge of COO CRS in 2008. He also publishes, as editor-in-chief, a quarterly magazine “Salam Pakistan” which aims to highlight positive Pakistani stories.

Mehvish Yazdani, General Manager, Client Services

Mehvish has been with CRS for over 12 years, and holds a master's degree in Business Administration from COMSATS Institute of Information Technology (CIIT), in Islamabad. She specializes in project management, resource mobilization, team management and client servicing. Her most recent clients/projects include Philip Morris Pakistan Limited, MOL Pakistan Oil & Gas, Mari Gas Company, Ufone, PAIMAN, UNDP, BHC, Inter Services Public Relations (ISPR) and many others in her seven years at CRS. She has a portfolio of dozens of satisfied clients and tens off projects delivered in sync with timelines.

Mehvish sees the corporate clients of the company. She is at her best when she has to mobilise resources to complete a project. A tireless worker and motivator she is a team player who is quick to understand the needs of the client and delivery of the job in time.