Media monitoring is an essential aspect of any project or brand strategy, and it serves several critical functions. Firstly, media monitoring provides insight into the social debate on a particular issue, which can help identify areas where intervention is needed. Secondly, it helps to evaluate the effectiveness of interventions in changing conversations or perceptions of an issue. Finally, media monitoring helps understand how a brand or project is being perceived in the media discourse.

At CRS, we offer comprehensive media monitoring and analysis services that cover various media channels, including online, social media, print and broadcast media. Our advanced news monitoring tool tracks keywords related to topics that are relevant to our clients and projects, capturing all relevant public online and editorial content that mentions those keywords, and analysing them to map key conversations that can affect our communications work.

Our team of experts provides detailed analysis of media coverage, which enables us to identify emerging trends and insights that are relevant to our clients’ projects or brands. By leveraging our media monitoring and analysis services, our clients can stay ahead of the curve, and make informed decisions based on real-time data and insights.