At CRS, we understand that achieving real change requires more than just mass dissemination. To effectively achieve project aims, it is crucial to directly engage with key communities and groups, distribute messages, and actively involve them in the process.

Our organization specializes in the direct-level engagement at both the community and institutional levels. We have the capacity to conduct outreach in all regions of Pakistan and maintain strong connections with various public and private sectors. This allows us to advocate for our clients’ interests in their development work, using our connections to lobby and influence decision-makers.

Our community-level engagement is tailored to the unique needs of each client, ensuring that the messages are delivered to the right people in the right way. We work closely with community leaders and members, developing trust and relationships that allow us to effectively achieve our project goals. At the institutional level, we leverage our connections and expertise to influence policy and decision-making, advocating for our clients’ interests for various development goals. We specialize in developing networks of thematic experts, key opinion leaders, social influencers, policymakers and activists, utilizing their commitment and support to create new coalitions that can drive meaningful change.