At CRS, we believe that social change is about more than just changing attitudes; it’s about influencing behaviors and empowering people to achieve and sustain change for themselves. With 26 years of experience in public relations and marketing, we have gained valuable insight into how communities respond to various issues, enabling us to develop effective communication and marketing plans tailored to specific audiences.
We offer a range of conventional PR and marketing services, as well as specialized approaches such as embedded messaging-based marketing, influencer-led content, and digital media collaborations, to generate greater interest in the issues that matter to our clients. Our approach is rooted in the principles of research, behavioral science, and targeted communication that educates and inspires people to act.
We work with our clients to identify the barriers that prevent action, and then develop strategies to engage people and give them the tools they need to initiate and sustain change. By focusing on empowering individuals and communities, we help create lasting momentum and enduring change.
Pioneering Strategic Communication in Pakistan, CRS has been a market leader since 1997.