Taking on the role of managing Public Relations for the Central Board of Revenue (CBR), was a significant challenge for any PR firm operating in Pakistan. This was especially true in the year 2001 when CBR was undergoing a transformation, repositioning itself as a public facilitator with the aim of enhancing tax collection in Pakistan. It was during this period that CRS assumed responsibility for CBR’s perception building, and the task at hand was nothing short of monumental.
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