In August 2022, NADRA (National Database and Registration Authority), the premier national data management and registration authority, entered into a significant partnership with CRS. This collaboration marked a pivotal moment for both organizations.


Initially, CRS was entrusted with the formidable task of crafting an intricate and comprehensive digital media strategy for NADRA. This strategy aimed to leverage the power of digital channels to effectively communicate NADRA’s mission, services, and updates to the public. Additionally, CRS played a crucial role in assisting NADRA’s senior-most management in navigating and mitigating various communication crises that would periodically emerge, particularly in the dynamic realm of social media.


The digital landscape presented a unique challenge for NADRA, as it had to contend with a multitude of crises cropping up on social media platforms with increasing frequency. CRS brought its expertise to bear in devising strategies to swiftly address these challenges and maintain NADRA’s reputation in the face of evolving public sentiment.


CRS succeeded in completely revamping NADRA’s digital media presence. The organization emerged with a stronger, more polished online identity, better equipped to engage with its audience and manage its image in the digital sphere. CRS’s work extended beyond strategy development; they also created exclusive and compelling content tailored for all of NADRA’s social media assets. This content including infographics, short videos and POS material, was designed to resonate with NADRA’s target audience and effectively convey its mission and services.


This collaboration between NADRA and CRS left an indelible mark on NADRA’s digital communication capabilities. The partnership showcased the potential of leveraging digital media for government agencies, and highlighted the critical role that expert communication and crisis management can play in the era of social media-driven discourse.