CRS takes immense pride in its enduring business partnership with the Pakistan Tobacco Company (PTC), a collaboration that has spanned over 12 years. This long-standing relationship signifies a bond built on trust, expertise, and a shared commitment to achieving remarkable results.


Promoting a tobacco company like PTC in a market characterized by stringent regulations and a challenging public perception was indeed a formidable undertaking. However, this situation provided a platform for CRS to showcase its exceptional capabilities in the realm of Media Relations.


CRS approached this challenge with a customized approach, employingitsunique Strategic Interventions. CRS meticulously gathered authentic market intelligence from well-placed media and corporate sources. This real-time intelligence formed the backbone of the media strategies and initiatives that CRS executed on behalf of PTC.


Through regular industry and stakeholder insights, CRS consistently equipped the top officials of PTC to make informed decisions in a rapidly evolving and highly regulated industry. This service played a pivotal role not only in benefitting PTC but also in positively impacting the entire legal tobacco sector.


CRS’s ability to navigate the complex terrain of media relations demonstrated its prowess in effectively managing the reputation and perception of a challenging industry player like PTC. This partnership underscored the strategic importance of media intelligence, precise decision-making, and well-executed interventions in shaping a company’s image and ensuring its sustained success in a challenging business environment.


The service range of CRS includes Media Management, Strategic Interventions, Media Monitoring & Analysis, Stakeholder Mapping, Media Visits, Executive Profile Raising and Internal Communication with Corporate Literature Development
In essence, the enduring collaboration between CRS and PTC stands as a testament to the power of strategic communication and intelligence-driven decision-making. It exemplifies how a strategic partnership, built on trust and expertise, can not only weather challenging circumstances but also drive positive change within an industry while upholding corporate responsibility and integrity.