With a distinguished career spanning eighteen years, including an impressive sixteen-year tenure at CRS, Athar Ali Shah has established himself as a maestro in the realm of media relations. His journey in the industry has been a testament to his unwavering commitment to the art of storytelling and its power in strategic communication.

Athar’s expertise extends beyond just conducting media relations on behalf of numerous clients. He possesses an innate understanding of the intricate dance between a compelling narrative and the perfect platform to showcase it. Over the past many years with CRS, he has consistently demonstrated an exceptional ability to secure countless print and electronic media impressions for our clients, effectively amplifying their key messages to a wide audience.

In the world of earned media, the storyteller’s goodwill and credibility play a pivotal role. Athar Ali Shah has not only recognized this truth but has also masterfully built and maintained that goodwill and credibility within the Pakistani media landscape. His reputation as a trusted and influential figure resonates across the board, allowing him to forge strong connections with media professionals and gatekeepers.

Athar Ali Shah’s expertise in media relations, combined with his knack for identifying compelling stories and the ideal avenues to disseminate them, has propelled our clients to the forefront of public awareness. We are proud to have him as an integral part of our team, as he continues to leverage the power of storytelling to enhance the strategic communication efforts of our valued clients.